Joe actually talks about JZ and RSE in his first book,
Evolve Your Brain. In the acknowledgements section, he wrote about JZ and Ramtha as they were different people and as if Ramtha were real: "I also want to give thanks to JZ Knight for giving her life to help humanity. To Ramtha, who inspired me to write this book and from whom I have learned enough to think about for a hundred lifetimes."
I try to keep up on books like this and I've noticed that authors often tell you their life story to try to give themselves authority, particularly when they don't have real credentials. In Dispenza's case, he tells the story of a crash he had on his bike. He opens the section by writing the following about starting his career as a chiropractor: "In 1986, I was 23 years old, had opened my own chiropractic practice in Southern California less than half a year earlier, and was already seeing more than a full patient load every week."
This sentence makes you wonder: he finished his education at 22 or 23 and he wants us to believe that he is an expert in quantum physics, medicine, and neuroscience?
Apparently he was a bit of a jock, because he was competing in triathlons. He was in an unfortunate car accident while riding in a triathlon and while he was recovering, he found a book: "One day, during that first six weeks, I saw a book sitting alone on a bookshelf. Its author was Ramtha, and it was published by a group affiliated with the Ramtha School of Enlightenment (RSE). I opened Ramtha: The White Book and began to read, unaware of how influential this book would be to me."
I want to emphasize that from the way that he is writing, he sounds like a very nice and like-able guy. Of course, he's also trying to sell a huge number of books, so he has to think very hard about how he presents himself to readers. Behind the scenes he might be a total jerk like many other public figures, but perhaps he isn't as well. It's hard to know.
Soon after, he writes, "I started reading it out of curiosity, but even after the first few pages, the subconscious part of me had nudged my intellect, telling me to pay attention to what I was reading. The words were making sense on a lot of levels. By the time I got to the part in the book that explained how thoughts and emotions create our reality, the idea of superconsciousness, I was completely hooked. I finished it 36 hours later. I was a man in the middle of changing, and the book greatly accelerated the rate of my change. Ramtha: The White Book was the perfect catalyst, crystallizing much of what I had been thinking about and experiencing for most of my adult life. It answered many questions I had about human potential, life and death, and the divinity of human beings, just to name a few. The book validated many of the decisions I had made, particularly my risky choice to forego surgery. It challenged the boundaries of what I knew to be true intellectually, and it raised me to the next level of awareness and understanding about the nature of reality."
I think that what is happening here is that JZ is taking new age ideas that were popular at the time and speaking them through the voice of "Ramtha." Joe, as
@BruceMC pointed out, is a graduate of Evergreen State College, so he had probably been exposed to many of these ideas before. When he heard about them again through the voice of a 35,000 year old Lemurian warrior from Atlantis, he was hooked.
I'd bet that it made him feel like he had access to special wisdom and was therefore a special person. In particular, it made him feel like he had magical, psychic powers of "mind over matter."
He writes, "I made a deal with myself. If my body was able to be healed and I could walk again without being paralyzed or in pain, I was going to spend a major portion of my life studying this phenomenon of mind over matter and how consciousness creates reality. I became more interested in learning how to consciously and thoughtfully control my future. That’s when I made the decision to enroll at the Ramtha School of Enlightenment, to become more involved in the teachings."
Finally, he summarizes, "Through 17 years as a student and the seven years I spent as a teacher at the Ramtha School of Enlightenment, I have gone well beyond the original boundaries of that inquiry. I have been inspired and enriched by those experiences. This book would not be possible without the learning and experiences I had at RSE. Evolve Your Brain then, is an attempt to put together an accurate account of my own education and experiences, some of the teachings of Ramtha, as well as my own research."
It's a compelling story for many people. It's just too bad that, at least in my view, it rests on a foundation of hogwash.
Dispenza's actual book looks reasonably interesting. Primarily, it's basic neuroscience that one could learn in a basic college course. It emphasizes brain plasticity - our brain's ability to adapt and mold itself to experience, like a muscle growing stronger when it is exercised. Many of the ideas are similar to the idea that I like so much that are discussed in
the "Two Wolves and neuroscience" thread that I often link to. (It's a great thread.
Go read it! When Dispenza talks about "neural nets," it's the same thing. By feeding the "good wolves" inside of you, thought meditation and keeping positive, you can turn yourself into the person you want to be. It's hard work and has nothing to do with quantum physics, but is just good science.)
The difference, of course, is that I (and many other bloggers and others) refer to well established neuroscientists rather than turning myself into a cult figure of my own and making millions of dollars on seminars pretending to do "quantum healing" like Dispenza does.
Right now he's clearly quite successful at pulling the wool over people's eyes, though. He is currently outselling all of the TMS authors on Amazon, and he is taking up an increasing share of Google searches. It's sad, and as Bruce wrote above, there truly is a sucker born every minute.
Plus, Dispenza is a heck of a good marketer. And he's telling people what they want to hear. He makes them feel special and powerful and they give him money for his seminars.