For the past couple of weeks, this ad for the Peninsula Disc and Nerve Center has been showing up on my Facebook site: http://peninsuladiscandnerve.com/lb-disc-pain-relief-2/ (Low Back and Disc Pain Treatment | Peninsula Disc and Nerve Center) That is the San Francisco Peninsula they're talking about by the way. If you read down, you'll see that treatment for a number of structural spinal abnormalities can be broken down under three categories: Traction (does anyone but these guys do this anymore?). They call it "Non-surgical spinal decompression therapy" and claim that it helps healing. Sure! How? Class 4 Deep Tissue Laser Therapy, which they claim increases circulation to the 'injured' areas of your spine. Looks like a laser wand that brings heat to the painful area to me. Probably increases blood flow and O2 to the area. Advanced Spinal Rehabilitation Therapy. Looks like plain old PT to me. Their whole treatment regime looks very much like a combination of traction, heat stimulation with a laser wand, followed by a specialized physical therapy program all based on the assumption that sciatica and LBP are caused by structural damage (or injury) in the lower lumbar region. How is this new treatment any different than the standard traction, ice and stim, physical therapy routine that's been prescribed for decades and which usually has no more than a temporary effect most likely due to the placebo response? Just goes to show how desperate some lower back pain sufferers must be that they succumb to this glitzy marketing strategy! Talk about peddling nonsense for big bucks!