That explains a lot, Timbercat! Trying for the quick-fix, one-size-fits-all cure that everyone wants - the magic pill. Which we all know does not exist when it comes to the unique complexities of each human brain. Here is what Ms. Scissor says in her other post (the one where she was completely cured of back pain in August): "Both Laura and her partner John have no qualifications whatsoever other than they have cured themselves of pain." Licensed therapists and other health professionals have an ethical awareness and responsibility that is developed through their education and ongoing training requirements (as a CPA, I go through similar ethics training, which is renewed for my license every three years, along with a total of 120 hours of continuing professional education). But life coaches, with no licensing or education or training requirements whatsoever, aren't exposed to the concept, and typically don't get it - which can lead them to use marketing tactics that simply aren't appropriate for this kind of work.