A public health program called Flippin’ Pain was undertaken in England shortly before the COVID-19 pandemic hit. The objective was to flip, meaning radically change, the public’s understanding of chronic pain and how to treat it. The program was inspired by a similar one in Australia called The Pain Revolution that Lorimer Moseley started. Below is a link to a Flippin’ Pain presentation in Lincoln that features Moseley and showcases recent refinements of his approach. The video is an hour and a half long but, I think, well worth watching.
https://www.youtube.com/watch?v=lQ1w3qoBWLA
https://www.youtube.com/watch?v=lQ1w3qoBWLA