Walt, I couldn't figure out why the high price either. I know if you go with a publishing house, sometimes the price is beyond the control of the author but this one appears to be a self-pub. And for the life of me, I can't imagine why the price was high. I have a few friends who are best-selling authors and they'd be the first to tell you, that working with a publisher like Random House, is a poor way to think of making $$. (Yeah, with the exception of those dreadful vampire tales!)
And really….their hearts are just like your's and Herbie's. They self-pub a lot of material to keep price competitive but even before that…they give away TONS of free information on their websites and podcasts.
A bit of a tangent. We went to a rock and gem show today. We talked with one fellow…a sour puss of a guy who told us how careful he had to be because people were always trying to take advantage of him. "I have just a few good buyers," he said.
The other woman, from whom we bought a modest amount of samples, generously gave of advice and expertise. We concluded our business transaction with a hug and an invite from me for dinner.
I would suspect gem seller #2 makes a ton more money…even after she steeply discounts some of her prices, like she did for us.