Yes, I agree, he is a businessman. He has even his own logo: DPS (instead of TMS). But I wonder if he sales "first quality" stuff ... or just junk.
Furthermore, he has posted recently a moving "Ode to Dr. Sarno":
..."Zero Pain Now wouldn’t exist without Dr. Sarno. He truly was a pioneer in the pain industry just like the Wright Bros were in the world of aviation. I’ve spent thousands of hours digesting every word he left behind. In a million years I couldn’t have discovered the real cause of most chronic pain"...