That's true, and I bet you are right about the domain name.
In terms of the donations, the language on his
philanthropy page is very vague. On it, he writes, "Our
plan this year is to gift 50% of the profits from the online course and some of the other offerings to worthy efforts." He also notes some categories of charities that he has donated to in the past without giving specific amounts. In response to this, I would note that use of the term "plan" pretty much exempts him from any legal responsibility, as he can always say that his plans changed and he never thought to announce it. Likewise, his claim is only in reference to this year, but programs like that tend to not be profitable early on because they involve a very heavy investment up front (as opposed to very low costs later on) and it takes them a long time to establish themselves. In fact, one might expect to have a loss in the first year, which would imply no donation at all. Likewise, once the company becomes very profitable, he could simply remove that page entirely.
The .org designation was originally created for true nonprofits, but as I said, it's entirely unregulated now:
http://en.wikipedia.org/wiki/.org
Every year I have to certify to the IRS that our nonprofit is a true nonprofit and that we use our funds in furtherance of our nonprofit mission. I think that it is great that I have a way of documenting my commitment to run this organization in a nonprofit manner for as long as it exists. As an economist, I tend to be very skeptical of claims of charity that don't have some sort of legal grounding like this. One doesn't mess with the IRS after all.
And I should say that I bet he's a nice guy and that he has made donations and plans to continue doing so. It probably conveys some significant tax benefit to him as a Mayo Clinic Doctor and he probably has significant charitable intentions. It's just that if one wants to be considered a real ".org" (as opposed to a ".com" in ".org" clothing), there really is no substitute for being a 501(c)3.
With that being said, while I'll never pass up the opportunity to talk about the importance of real 501(c)3 nonprofits, I'll let you respond if you like and then it is probably best to get this thread back on topic.
And thanks again for sharing a great video. Because it is so good, I don't want to be the one to take the thread off topic.